Analytics implementation
Reliable collection plans, tracking setup, event design and measurement frameworks.
Data into insight.
Insight into action.
Yours Truly turns data and online activity into clearer decisions, stronger search performance, smarter automation and useful digital products.
What we do
We make data useful enough to change what a business does next.
Our work sits where analytics, marketing measurement, business intelligence, search, automation and product development meet. The output is not just reporting. It is cleaner decisions, sharper acquisition, better systems and digital services that can grow.
Business intelligence
Dashboards, models and reporting views that turn scattered data into operating clarity.
SEO and SEM
Search visibility, paid acquisition and marketing measurement connected to commercial outcomes.
Automation and integration
Data flows, workflow automation and system connections that remove manual drag.
Analysis and forecasting
Explore performance drivers, model scenarios and forecast trends with practical statistical analysis.
Visualization and reporting
Clear visual narratives, custom reports and scheduled updates built around the decisions your team makes.
Data to growth
From scattered signals to a clearer next move.
Raw activity becomes clean data. Clean data becomes insight. Insight becomes action.
01 / CollectData workflow
Capture the right web, marketing, operational and public data signals.
Clean, model and connect information so every metric has a trusted definition.
Find the drivers, gaps and opportunities hiding inside performance data.
Build dashboards and decision surfaces that teams can actually use.
Improve campaigns, search journeys, content, funnels and product flows.
Turn repeatable reporting and operational actions into reliable workflows.
Use the system to make better decisions and create measurable commercial value.
Analytics in practice
Every chart should answer a business question.
Connect acquisition, engagement and conversion in one view. We build reporting that makes the drivers of performance easier to understand and act on.
Sessions90,000Six-month total
Conversions3,648Six-month total
Conversion rate4.05%Conversions / sessions
Sessions by month
Conversions by channel
View data
| Month | Sessions | Conversions | Conversion rate |
|---|---|---|---|
| Jan | 10,000 | 300 | 3.00% |
| Feb | 12,000 | 396 | 3.30% |
| Mar | 13,500 | 486 | 3.60% |
| Apr | 15,000 | 600 | 4.00% |
| May | 18,000 | 810 | 4.50% |
| Jun | 21,500 | 1,056 | 4.91% |
Owned platforms
We build and operate digital platforms, not just presentations about them.
Tandklinikken.dk, Postage.dk, Ubetoo.com and new platforms in development show how structured and public data can become useful services for specific markets and audiences.
Healthcare search
Discount aggregator
Energy data model
Tandklinikken.dk
A focused service built around structured clinic information and local discovery.
Visit Public data utilityPostage.dk
A practical platform for turning postal and location data into a useful online service.
Visit Digital marketplaceUbetoo.com
A product platform shaped around audience needs, data structure and commercial utility.
VisitPriss.dk
A coming discount aggregator platform for organizing offers, prices and savings signals into a useful consumer discovery layer.
Coming soonElenergi.dk
A coming energy data aggregator and model platform for making market, usage and pricing data easier to understand and act on.
Coming soonCapabilities
Practical digital systems for teams that need evidence, speed and traction.
Yours Truly can enter at the measurement layer, the acquisition layer, the dashboard layer, or the product layer. The point is always the same: make the digital system clearer, more useful and easier to improve.
Measurement that holds together.
Event plans, tracking audits and attribution frameworks connect online activity to the outcomes that matter.
Discuss your projectTechnical expertise
The depth behind the dashboard.
From extraction and transformation to modeling, reporting and governance, we work across the Power BI ecosystem and the tools that support it.
Power BI, end to end.
Power BI Desktop and Service, DAX, Power Query / M, dataflows, gateway management and governance.
Reliable foundations.
SQL, ETL, dimensional modeling, star schemas, Azure Data Factory and Azure Synapse.
Room to go deeper.
Python, R, advanced Excel and SharePoint integration for exploration, forecasting and custom workflows.
Approach
- Engage
Work with your team to agree business questions, priorities and what success looks like.
- Connect
Audit tracking and extract, transform and load data from the sources that matter.
- Model
Structure metrics, dashboards and decision logic around how the business works.
- Improve
Optimize campaigns, search visibility, user journeys and digital operations.
- Build
Create automations, integrations and platforms that keep producing value.
Start a project
Bring the data, search problem, dashboard mess or platform idea.
Yours Truly works with organizations that want clearer measurement, better digital systems and practical routes to growth.